Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding

Brighton Nyagadza; Ernest M. Kadembo; Africa Makasi

doi:10.1080/23311975.2020.1816254

Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding

Brighton Nyagadza^*
, Ernest M. Kadembo
, Africa Makasi

^*Corresponding author for this work

Plymouth Business School

Marondera University of Agricultural Sciences Technology (MUAST)
Midlands State University Zimbabwe
Richmond, The American International University in London
Namibia University of Science and Technology

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1816254-1816254
Number of pages	0
Journal	Cogent Business & Management
Volume	7
Issue number	1
DOIs	https://doi.org/10.1080/23311975.2020.1816254
Publication status	Published - 1 Jan 2020

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10.1080/23311975.2020.1816254

Cite this

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author = "Brighton Nyagadza and Kadembo, \{Ernest M.\} and Africa Makasi",

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