Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding

Brighton Nyagadza; Ernest M. Kadembo; Africa Makasi

doi:10.1080/23311975.2020.1816254

Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding

Brighton Nyagadza^*, Ernest M. Kadembo, Africa Makasi

^*Corresponding author for this work

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1816254-1816254
Number of pages	0
Journal	Cogent Business & Management
Volume	7
Issue number	1
DOIs	https://doi.org/10.1080/23311975.2020.1816254
Publication status	Published - 1 Jan 2020

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10.1080/23311975.2020.1816254

Cite this

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title = "Exploring internal stakeholders{\textquoteright} emotional attachment & corporate brand perceptions through corporate storytelling for branding",

author = "Brighton Nyagadza and Kadembo, {Ernest M.} and Africa Makasi",

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AU - Kadembo, Ernest M.

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