Exploring consumer responses to controversial sponsorships in sport.

Robert Angell, Matthew Gorton, John White

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNot all claps and cheers: Humor in Business and Society Relationships.
EditorsF. Moan, A. Lindgreen, J Vanhamme, R. Angell, J. Memery
Place of PublicationAbingdon
PublisherRoutledge
Pages111
Number of pages116
ISBN (Print)978-1-138-24343-9
Publication statusPublished - 2018

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