Explaining split-ticket voting at the 1979 and 1997 general and local elections in England

Only in 1979, 1997 and 2001 have British general elections coincided with the annual local government elections. Uniquely, this study uses both survey and aggregate data to examine aspects of split-ticket voting at the simultaneous elections in 1979 and 1997. Through the use of bi- and multi-variate analysis, it suggests that ticket-splitting is a product of both voter attitudes and party strategies: although it is almost wholly confined to the less partisan, the electoral context in which those votes are being cast can play an additional and significant role in stimulating such behaviour.