Evaluating responses to celebrity endorsements using projective techniques

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	57-69
Number of pages	0
Journal	Qualitative Market Research: An International Journal
Volume	15
Issue number	1
DOIs	https://doi.org/10.1108/13522751211191991
Publication status	Published - 1 Jan 2012

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title = "Evaluating responses to celebrity endorsements using projective techniques",

author = "John White and Nisachon Tantiseneepong and Matthew Gorton",

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AU - Gorton, Matthew

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