Enhancing microfinance outreach through market-orientated new service development in Indian regional rural banks

Philip Megicks*, Atul Mishra, Jonathan Lean

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)107-125
Number of pages0
JournalInternational Journal of Bank Marketing
Volume23
Issue number1
DOIs
Publication statusPublished - 1 Jan 2005

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