Original language | English |
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Pages (from-to) | 107-125 |
Number of pages | 0 |
Journal | International Journal of Bank Marketing |
Volume | 23 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jan 2005 |
Enhancing microfinance outreach through market-orientated new service development in Indian regional rural banks
Philip Megicks*, Atul Mishra, Jonathan Lean
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review