| Original language | English |
|---|---|
| Pages (from-to) | 1104-1136 |
| Number of pages | 0 |
| Journal | Journal of Marketing Management |
| Volume | 38 |
| Issue number | 0 |
| Early online date | 30 May 2022 |
| DOIs | |
| Publication status | Published - 24 Jul 2022 |
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