| Original language | English |
|---|---|
| Pages (from-to) | 198-210 |
| Number of pages | 0 |
| Journal | Journal of Advertising |
| Volume | 45 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 4 Feb 2016 |
Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition
- Robert Angell*
- , Matthew Gorton
- , Johannes Sauer
- , Paul Bottomley
- , John White
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
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