Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

Robert Angell^*, Matthew Gorton, Johannes Sauer, Paul Bottomley, John White

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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title = "Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition",

author = "Robert Angell and Matthew Gorton and Johannes Sauer and Paul Bottomley and John White",

year = "2016",

month = feb,

day = "4",

doi = "10.1080/00913367.2015.1130665",

language = "English",

volume = "45",

pages = "198--210",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "2",

}

TY - JOUR

T1 - Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

AU - Angell, Robert

AU - Gorton, Matthew

AU - Sauer, Johannes

AU - Bottomley, Paul

AU - White, John

PY - 2016/2/4

Y1 - 2016/2/4

U2 - 10.1080/00913367.2015.1130665

DO - 10.1080/00913367.2015.1130665

M3 - Article

SN - 0091-3367

VL - 45

SP - 198

EP - 210

JO - Journal of Advertising

JF - Journal of Advertising

IS - 2

ER -