Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy

A Belhadi; S Kamble; I Benkhati; S Gupta; SK Mangla

doi:10.1016/j.jbusres.2022.113548

Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy

A Belhadi
, S Kamble
, I Benkhati
, S Gupta
, SK Mangla

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	113548-113548
Number of pages	0
Journal	Journal of Business Research
Volume	156
Issue number	0
DOIs	https://doi.org/10.1016/j.jbusres.2022.113548
Publication status	Published - Feb 2023

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10.1016/j.jbusres.2022.113548

Cite this

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title = "Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy",

author = "A Belhadi and S Kamble and I Benkhati and S Gupta and SK Mangla",

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AU - Mangla, SK

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