Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy

A Belhadi; S Kamble; I Benkhati; S Gupta; SK Mangla

doi:10.1016/j.jbusres.2022.113548

Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy

A Belhadi, S Kamble, I Benkhati, S Gupta, SK Mangla

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	113548-113548
Number of pages	0
Journal	Journal of Business Research
Volume	156
Issue number	0
DOIs	https://doi.org/10.1016/j.jbusres.2022.113548
Publication status	Published - Feb 2023

Access to Document

10.1016/j.jbusres.2022.113548

Cite this

@article{6931724c0bd94feeab62d13d73df9129,

title = "Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy",

author = "A Belhadi and S Kamble and I Benkhati and S Gupta and SK Mangla",

year = "2023",

month = feb,

doi = "10.1016/j.jbusres.2022.113548",

language = "English",

volume = "156",

pages = "113548--113548",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "0",

}

TY - JOUR

T1 - Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy

AU - Belhadi, A

AU - Kamble, S

AU - Benkhati, I

AU - Gupta, S

AU - Mangla, SK

PY - 2023/2

Y1 - 2023/2

U2 - 10.1016/j.jbusres.2022.113548

DO - 10.1016/j.jbusres.2022.113548

M3 - Article

SN - 0148-2963

VL - 156

SP - 113548

EP - 113548

JO - Journal of Business Research

JF - Journal of Business Research

IS - 0

ER -