| Original language | English |
|---|---|
| Number of pages | 0 |
| Journal | Cogent Social Sciences |
| Volume | 6 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Jan 2020 |
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Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?
- Brighton Nyagadza*
- , Ernest M. Kadembo
- , Africa Makasi
*Corresponding author for this work
- Marondera University of Agricultural Sciences Technology (MUAST)
- Midlands State University (MSU)
- the American University
- Namibia University of Science and Technology
Research output: Contribution to journal › Article › peer-review