Building Brand Equity through Advertising

^*Corresponding author for this work

University of KwaZulu-Natal
Women’s University in Africa, Harare Institute of Technology, Department of Technopreneurship

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	0
Journal	Mediterranean Journal of Social Sciences
Volume	0
Issue number	0
DOIs	https://doi.org/10.5901/mjss.2014.v5n20p2613
Publication status	Published - 1 Sept 2014

Access to Document

@article{768688c9bea54eab842c784769183cff,

title = "Building Brand Equity through Advertising",

author = "Africa Makasi and Krishna Govender and Cephas Rukweza",

year = "2014",

month = sep,

day = "1",

doi = "10.5901/mjss.2014.v5n20p2613",

language = "English",

volume = "0",

journal = "Mediterranean Journal of Social Sciences",

issn = "2039-9340",

publisher = "MCSER-Mediterranean Center of Social and Educational research",

number = "0",

}