Building Back Greener: Accelerating Low-Carbon Material Adoption in the UK Building Industry

Christopher Agyapong Siaw; Hanne Knight; Nigel Jackson

Building Back Greener: Accelerating Low-Carbon Material Adoption in the UK Building Industry

Research output: Contribution to conference › Conference paper (not formally published) › peer-review

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Abstract

The escalating global climate crisis presents a critical challenge for governments, policymakers, civic society organizations, and marketers alike (Carvalho, 2022; Gopaldas, 2015). Experts predict that by the end of the century, global average temperatures could rise between 1–1.5°C with significant reductions in carbon emissions, or as high as 4.5–5°C if current emission levels persist (González, 2025). Such temperature increases would lead to rising sea levels, posing severe risks to islands, coastal communities, and marine ecosystems (González, 2025). Recognizing the urgency of this issue, the United Nations Framework Convention on Climate Change (UNFCCC) has taken proactive measures to engage diverse stakeholders. Through its annual Conference of the Parties (COP) summits, the UNFCCC seeks to drive coordinated global climate action, aligning with Goal 13 of the Sustainable Development Goals (United Nations, 2015).

Original language	English
Publication status	Published - 7 Jul 2025
Event	Academy of Marketing - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025 https://academyofmarketing.org/am2025-conference/

Conference

Conference	Academy of Marketing
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25
Internet address	https://academyofmarketing.org/am2025-conference/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy
SDG 9 Industry, Innovation, and Infrastructure
SDG 12 Responsible Consumption and Production
SDG 13 Climate Action

Access to Document

Academy of Marketing Conference - 2025 SubmissionAccepted author manuscript, 179 KB

Cite this

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title = "Building Back Greener: Accelerating Low-Carbon Material Adoption in the UK Building Industry",

abstract = "The escalating global climate crisis presents a critical challenge for governments, policymakers, civic society organizations, and marketers alike (Carvalho, 2022; Gopaldas, 2015). Experts predict that by the end of the century, global average temperatures could rise between 1–1.5°C with significant reductions in carbon emissions, or as high as 4.5–5°C if current emission levels persist (Gonz{\'a}lez, 2025). Such temperature increases would lead to rising sea levels, posing severe risks to islands, coastal communities, and marine ecosystems (Gonz{\'a}lez, 2025). Recognizing the urgency of this issue, the United Nations Framework Convention on Climate Change (UNFCCC) has taken proactive measures to engage diverse stakeholders. Through its annual Conference of the Parties (COP) summits, the UNFCCC seeks to drive coordinated global climate action, aligning with Goal 13 of the Sustainable Development Goals (United Nations, 2015). ",

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T1 - Building Back Greener: Accelerating Low-Carbon Material Adoption in the UK Building Industry

AU - Siaw, Christopher Agyapong

AU - Knight, Hanne

AU - Jackson, Nigel

PY - 2025/7/7

Y1 - 2025/7/7

N2 - The escalating global climate crisis presents a critical challenge for governments, policymakers, civic society organizations, and marketers alike (Carvalho, 2022; Gopaldas, 2015). Experts predict that by the end of the century, global average temperatures could rise between 1–1.5°C with significant reductions in carbon emissions, or as high as 4.5–5°C if current emission levels persist (González, 2025). Such temperature increases would lead to rising sea levels, posing severe risks to islands, coastal communities, and marine ecosystems (González, 2025). Recognizing the urgency of this issue, the United Nations Framework Convention on Climate Change (UNFCCC) has taken proactive measures to engage diverse stakeholders. Through its annual Conference of the Parties (COP) summits, the UNFCCC seeks to drive coordinated global climate action, aligning with Goal 13 of the Sustainable Development Goals (United Nations, 2015).

AB - The escalating global climate crisis presents a critical challenge for governments, policymakers, civic society organizations, and marketers alike (Carvalho, 2022; Gopaldas, 2015). Experts predict that by the end of the century, global average temperatures could rise between 1–1.5°C with significant reductions in carbon emissions, or as high as 4.5–5°C if current emission levels persist (González, 2025). Such temperature increases would lead to rising sea levels, posing severe risks to islands, coastal communities, and marine ecosystems (González, 2025). Recognizing the urgency of this issue, the United Nations Framework Convention on Climate Change (UNFCCC) has taken proactive measures to engage diverse stakeholders. Through its annual Conference of the Parties (COP) summits, the UNFCCC seeks to drive coordinated global climate action, aligning with Goal 13 of the Sustainable Development Goals (United Nations, 2015).

M3 - Conference paper (not formally published)

T2 - Academy of Marketing

Y2 - 7 July 2025 through 10 July 2025

ER -

Building Back Greener: Accelerating Low-Carbon Material Adoption in the UK Building Industry

Abstract

Conference

UN SDGs

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