Brand management and relationship marketing in online environments

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Political Marketing in the United States
Pages	165-184
Number of pages	0
Volume	0
DOIs	https://doi.org/10.4324/9780203095218-17
Publication status	Published - 1 Jan 2014

Access to Document

@inbook{392366c86a1b4c688c81124865566667,

title = "Brand management and relationship marketing in online environments",

author = "DG Lilleker and N Jackson",

year = "2014",

month = jan,

day = "1",

doi = "10.4324/9780203095218-17",

language = "English",

isbn = "9780415632850",

volume = "0",

pages = "165--184",

booktitle = "Political Marketing in the United States",

}