Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice

Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg, Ella Chorazy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Access to Document

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title = "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice",

author = "Linda Brennan and Michaela Jackson and Krzysztof Kubacki and Lukas Parker and Divya Garg and Ella Chorazy",

year = "2023",

month = may,

doi = "10.1142/9789811276064\_0001",

language = "English",

isbn = "9789811276057",

volume = "0",

pages = "1--9",

booktitle = "Beyond the Dark Arts",

}

TY - CHAP

T1 - Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice

AU - Brennan, Linda

AU - Jackson, Michaela

AU - Kubacki, Krzysztof

AU - Parker, Lukas

AU - Garg, Divya

AU - Chorazy, Ella

PY - 2023/5

Y1 - 2023/5

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DO - 10.1142/9789811276064_0001

M3 - Chapter

SN - 9789811276057

VL - 0

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BT - Beyond the Dark Arts

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