| Original language | English |
|---|---|
| Title of host publication | Contemporary Issues in Marketing and Consumer Behaviour |
| Number of pages | 0 |
| Volume | 0 |
| DOIs | |
| Publication status | E-pub ahead of print - 4 Jun 2009 |
Arts Marketing
E Parsons (Editor), P Maclaran (Editor), Krzysztof Kubacki
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review