An Umbrella Review of the Use of Segmentation in Social Marketing Interventions

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Segmentation in Social Marketing
Pages	9-23
Number of pages	0
Volume	0
DOIs	https://doi.org/10.1007/978-981-10-1835-0_2
Publication status	Published - 2017

Access to Document

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title = "An Umbrella Review of the Use of Segmentation in Social Marketing Interventions",

author = "Krzysztof Kubacki and Sharyn Rundle-Thiele and Bo Pang and Julia Carins and Joy Parkinson and Haruka Fujihira and Rimante Ronto",

year = "2017",

doi = "10.1007/978-981-10-1835-0\_2",

language = "English",

isbn = "9789811018336",

volume = "0",

pages = "9--23",

booktitle = "Segmentation in Social Marketing",

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TY - CHAP

T1 - An Umbrella Review of the Use of Segmentation in Social Marketing Interventions

AU - Kubacki, Krzysztof

AU - Rundle-Thiele, Sharyn

AU - Pang, Bo

AU - Carins, Julia

AU - Parkinson, Joy

AU - Fujihira, Haruka

AU - Ronto, Rimante

PY - 2017

Y1 - 2017

U2 - 10.1007/978-981-10-1835-0_2

DO - 10.1007/978-981-10-1835-0_2

M3 - Chapter

SN - 9789811018336

VL - 0

SP - 9

EP - 23

BT - Segmentation in Social Marketing

ER -