An Umbrella Review of the Use of Segmentation in Social Marketing Interventions

Krzysztof Kubacki^*, Sharyn Rundle-Thiele, Bo Pang, Julia Carins, Joy Parkinson, Haruka Fujihira, Rimante Ronto

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Segmentation in Social Marketing
Pages	9-23
Number of pages	0
Volume	0
DOIs	https://doi.org/10.1007/978-981-10-1835-0_2
Publication status	Published - 2017

Access to Document

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author = "Krzysztof Kubacki and Sharyn Rundle-Thiele and Bo Pang and Julia Carins and Joy Parkinson and Haruka Fujihira and Rimante Ronto",

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AU - Kubacki, Krzysztof

AU - Rundle-Thiele, Sharyn

AU - Pang, Bo

AU - Carins, Julia

AU - Parkinson, Joy

AU - Fujihira, Haruka

AU - Ronto, Rimante

PY - 2017

Y1 - 2017

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EP - 23

BT - Segmentation in Social Marketing

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