An Exploration Of The Role Of Culture In Social Media Advertising And Consumer Purchase Decision In The Saudi Arabia Fashion Market: A Qualitative Study

TY - JOUR

T1 - An Exploration Of The Role Of Culture In Social Media Advertising And Consumer Purchase Decision In The Saudi Arabia Fashion Market: A Qualitative Study

AU - Aldawish, Lamis

AU - Kasturiratne, Dulekha

AU - Lean, Jonathan

AU - Phillips, Christopher

AU - Wang, Jinghan

PY - 2024/3/22

Y1 - 2024/3/22

UR - https://fegulf.com/index.php/gjabr

UR - https://pearl.plymouth.ac.uk/pbs-research/265/

M3 - Article

VL - 2

JO - Gulf Journal of Advance Business Research

JF - Gulf Journal of Advance Business Research

IS - 2

ER -