An Exploration Of The Role Of Culture In Social Media Advertising And Consumer Purchase Decision In The Saudi Arabia Fashion Market: A Qualitative Study

Lamis Aldawish; Dulekha Kasturiratne; Jonathan Lean; Christopher Phillips; Jinghan Wang

An Exploration Of The Role Of Culture In Social Media Advertising And Consumer Purchase Decision In The Saudi Arabia Fashion Market: A Qualitative Study

Lamis Aldawish
, Dulekha Kasturiratne
, Jonathan Lean
, Christopher Phillips
, Jinghan Wang

Research output: Contribution to journal › Article › peer-review

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Original language	English
Journal	Gulf Journal of Advance Business Research
Volume	2
Issue number	2
Early online date	5 Mar 2024
Publication status	Published - 22 Mar 2024

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title = "An Exploration Of The Role Of Culture In Social Media Advertising And Consumer Purchase Decision In The Saudi Arabia Fashion Market: A Qualitative Study",

author = "Lamis Aldawish and Dulekha Kasturiratne and Jonathan Lean and Christopher Phillips and Jinghan Wang",

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T1 - An Exploration Of The Role Of Culture In Social Media Advertising And Consumer Purchase Decision In The Saudi Arabia Fashion Market: A Qualitative Study

AU - Aldawish, Lamis

AU - Kasturiratne, Dulekha

AU - Lean, Jonathan

AU - Phillips, Christopher

AU - Wang, Jinghan

PY - 2024/3/22

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UR - https://fegulf.com/index.php/gjabr

UR - https://pearl.plymouth.ac.uk/pbs-research/265/

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JO - Gulf Journal of Advance Business Research

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An Exploration Of The Role Of Culture In Social Media Advertising And Consumer Purchase Decision In The Saudi Arabia Fashion Market: A Qualitative Study

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