AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY

Lamis Aldawish; Dulekha Kasturiratne; Jonathan Lean; Christopher Phillips; Jinghan Wang

AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY

Lamis Aldawish, Dulekha Kasturiratne, Jonathan Lean, Christopher Phillips, Jinghan Wang

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

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Original language	English
Journal	Gulf Journal of Advance Business Research
Volume	2
Issue number	2
Early online date	5 Mar 2024
Publication status	Published - 22 Mar 2024

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title = "AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY",

author = "Lamis Aldawish and Dulekha Kasturiratne and Jonathan Lean and Christopher Phillips and Jinghan Wang",

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AU - Aldawish, Lamis

AU - Kasturiratne, Dulekha

AU - Lean, Jonathan

AU - Phillips, Christopher

AU - Wang, Jinghan

PY - 2024/3/22

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JO - Gulf Journal of Advance Business Research

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AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY

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