Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design

K Nayal; RD Raut; SK Mangla; M Kumar; D Tuček; B Gavurova

doi:10.1016/j.indmarman.2023.09.010

Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design

K Nayal, RD Raut, SK Mangla, M Kumar, D Tuček, B Gavurova

Plymouth Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	86-98
Number of pages	0
Journal	Industrial Marketing Management
Volume	115
Issue number	0
DOIs	https://doi.org/10.1016/j.indmarman.2023.09.010
Publication status	Published - Nov 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.indmarman.2023.09.010

Cite this

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title = "Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design",

author = "K Nayal and RD Raut and SK Mangla and M Kumar and D Tu{\v c}ek and B Gavurova",

year = "2023",

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doi = "10.1016/j.indmarman.2023.09.010",

language = "English",

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AU - Nayal, K

AU - Raut, RD

AU - Mangla, SK

AU - Kumar, M

AU - Tuček, D

AU - Gavurova, B

PY - 2023/11

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U2 - 10.1016/j.indmarman.2023.09.010

DO - 10.1016/j.indmarman.2023.09.010

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SP - 86

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JO - Industrial Marketing Management

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