A Qualitative Approach to Understanding Brand Image in an International Context: insights from Croatia and Serbia

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	275-296
Number of pages	0
Journal	International Marketing Review
Volume	30
Issue number	4
DOIs	https://doi.org/10.1108/IMR-02-2012-0024
Publication status	Published - 1 Jan 2013

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title = "A Qualitative Approach to Understanding Brand Image in an International Context: insights from Croatia and Serbia",

author = "John White and J Filipovic and Matthew Gorton and Galjina Ognjanov and Z Stojanovic and R Brecic",

year = "2013",

month = jan,

day = "1",

doi = "10.1108/IMR-02-2012-0024",

language = "English",

volume = "30",

pages = "275--296",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

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T1 - A Qualitative Approach to Understanding Brand Image in an International Context: insights from Croatia and Serbia

AU - White, John

AU - Filipovic, J

AU - Gorton, Matthew

AU - Ognjanov, Galjina

AU - Stojanovic, Z

AU - Brecic, R

PY - 2013/1/1

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U2 - 10.1108/IMR-02-2012-0024

DO - 10.1108/IMR-02-2012-0024

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VL - 30

SP - 275

EP - 296

JO - International Marketing Review

JF - International Marketing Review

IS - 4

ER -