A Qualitative Approach to Understanding Brand Image in an International Context: insights from Croatia and Serbia

John White, J Filipovic, Matthew Gorton, Galjina Ognjanov, Z Stojanovic, R Brecic

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	275-296
Number of pages	0
Journal	International Marketing Review
Volume	30
Issue number	4
DOIs	https://doi.org/10.1108/IMR-02-2012-0024
Publication status	Published - 1 Jan 2013

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author = "John White and J Filipovic and Matthew Gorton and Galjina Ognjanov and Z Stojanovic and R Brecic",

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AU - Filipovic, J

AU - Gorton, Matthew

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AU - Brecic, R

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