A Qualitative Approach to Understanding Brand Image in an International Context: insights from Croatia and Serbia

John White, J Filipovic, Matthew Gorton, Galjina Ognjanov, Z Stojanovic, R Brecic

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)275-296
Number of pages0
JournalInternational Marketing Review
Volume30
Issue number4
DOIs
Publication statusPublished - 1 Jan 2013

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