Original language | English |
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Pages (from-to) | 275-296 |
Number of pages | 0 |
Journal | International Marketing Review |
Volume | 30 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Jan 2013 |
A Qualitative Approach to Understanding Brand Image in an International Context: insights from Croatia and Serbia
John White, J Filipovic, Matthew Gorton, Galjina Ognjanov, Z Stojanovic, R Brecic
Research output: Contribution to journal › Article › peer-review