A practical evaluation of Web analytics

A Phippen, L Sheppard, S Furnell

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	284-293
Number of pages	9
Journal	INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY
Volume	14
Issue number	4
Publication status	Published - 1 Jan 2004

Cite this

@article{14d577415f5045b285f347c19e83f0c7,

title = "A practical evaluation of Web analytics",

author = "A Phippen and L Sheppard and S Furnell",

year = "2004",

month = jan,

day = "1",

language = "English",

volume = "14",

pages = "284--293",

journal = "INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY",

issn = "1066-2243",

number = "4",

}