A Human Rights-Based Approach to the Social Good in Social Marketing

Natalia Szablewska, Krzysztof Kubacki^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{beae592215af496aae6b2a05c1483678,

title = "A Human Rights-Based Approach to the Social Good in Social Marketing",

author = "Natalia Szablewska and Krzysztof Kubacki",

year = "2019",

month = mar,

doi = "10.1007/s10551-017-3520-8",

language = "English",

volume = "155",

pages = "871--888",

journal = "Journal of Business Ethics",

issn = "0167-4544",

publisher = "Springer Netherlands",

number = "3",

}