A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)581-588
Number of pages0
JournalIndustrial Marketing Management
Volume41
Issue number4
DOIs
Publication statusPublished - 2012

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • Multi-dimensional integration
  • Sustainable supply chain management
  • Green marketing
  • Hub-and-spoke integration model

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