A dynamic framework for managing customer engagement on social media

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Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	567-577
Number of pages	0
Journal	Journal of Business Research
Volume	121
Issue number	0
DOIs	https://doi.org/10.1016/j.jbusres.2020.03.030
Publication status	Published - Dec 2020

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title = "A dynamic framework for managing customer engagement on social media",

author = "Sara Shawky and Krzysztof Kubacki and Timo Dietrich and Scott Weaven",

year = "2020",

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doi = "10.1016/j.jbusres.2020.03.030",

language = "English",

volume = "121",

pages = "567--577",

journal = "Journal of Business Research",

issn = "0148-2963",

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T1 - A dynamic framework for managing customer engagement on social media

AU - Shawky, Sara

AU - Kubacki, Krzysztof

AU - Dietrich, Timo

AU - Weaven, Scott

PY - 2020/12

Y1 - 2020/12

U2 - 10.1016/j.jbusres.2020.03.030

DO - 10.1016/j.jbusres.2020.03.030

M3 - Article

SN - 0148-2963

VL - 121

SP - 567

EP - 577

JO - Journal of Business Research

JF - Journal of Business Research

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