A dynamic framework for managing customer engagement on social media

Sara Shawky^*, Krzysztof Kubacki, Timo Dietrich, Scott Weaven

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	567-577
Number of pages	0
Journal	Journal of Business Research
Volume	121
Issue number	0
DOIs	https://doi.org/10.1016/j.jbusres.2020.03.030
Publication status	Published - Dec 2020

Access to Document

@article{3ca9778718a44a1e9a6b0dd7e72b1265,

title = "A dynamic framework for managing customer engagement on social media",

author = "Sara Shawky and Krzysztof Kubacki and Timo Dietrich and Scott Weaven",

year = "2020",

month = dec,

doi = "10.1016/j.jbusres.2020.03.030",

language = "English",

volume = "121",

pages = "567--577",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "0",

}

TY - JOUR

T1 - A dynamic framework for managing customer engagement on social media

AU - Shawky, Sara

AU - Kubacki, Krzysztof

AU - Dietrich, Timo

AU - Weaven, Scott

PY - 2020/12

Y1 - 2020/12

U2 - 10.1016/j.jbusres.2020.03.030

DO - 10.1016/j.jbusres.2020.03.030

M3 - Article

SN - 0148-2963

VL - 121

SP - 567

EP - 577

JO - Journal of Business Research

JF - Journal of Business Research

IS - 0

ER -