Research output per year
Research output per year
Overview
Profile summary
Lecturer in Marketing
Supervised research degrees
- Peart, N., 2023. Talent Management in the Hospitality Management (Director of Studies)
- Lu, X., 2021. The Antecedents of Travel Intention for Perceived Memorable Destination Wedding Experience. (2nd Supervisor)
Teaching interests
- Consumer Behaviour: Decision-Making Process
- Digital Marketing
- Tourism Experience
- Strategic Management
- International Marketing
- Trends and Revenue Management in Hospitality
- Game Theory Application
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Research output
- 1 Abstract
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Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising
Bhaskar, S. & Chen, X., 5 Sept 2025.Research output: Contribution to conference › Abstract › peer-review
Theses
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Location Strategies of Multinational Hotel Groups in China: An Application of Game Theory
Chen, X. (Author), Huang, R. (Director of Studies (First Supervisor)) & Shepherd, D. (Other Supervisor), 2022Student thesis: PhD
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