Research output per year
Research output per year
Overview
Profile summary
Lecturer in Marketing
Professional memberships
- Fellowship of the Higher Education Academy (FHEA)
- Membership, Chartered Institute of Marketing (CIM)
- Professional Membership, Data and Marketing Association (DMA)
- Certified Management & Business Educator (CMBE), Chartered Association of Business Schools
Supervised research degrees
- Elghool, N., 2025. Luxury Without Compromise: Balancing Emerging Technologies, Guest Experience, Operational Efficiency and Legal Risk in the Luxury Hospitality Sector. (2nd Supervisor)
- Peart, N., 2023. Talent Management in the Hospitality Management (Director of Studies)
- Lu, X., 2021. The Antecedents of Travel Intention for Perceived Memorable Destination Wedding Experience. (2nd Supervisor)
Teaching interests
- Consumer Behaviour: Decision-Making Process
- Digital Marketing
- Tourism Experience
- Strategic Management
- International Marketing
- Trends and Revenue Management in Hospitality
- Game Theory Application
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Marketing the experience: Strategies for the Visitor Economy: Chapter 7 The Extended Marketing Mix and the Visitor Economy
Chen, X., 1 Sept 2026, (In preparation) Goodfellow. OxfordResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Marketing the Experience: Strategies for the Visitor Economy: Chapter 6 Strategic Marketing Planning and the Visitor Economy
Chen, X., 1 Sept 2026, (In preparation) Goodfellow.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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The sound of branding: how homophonic store names shape perceptions through pleasure and persuasion
Xu, T., Cai, H.-Y., Zheng, Y.-H., Chen, X., Meng, J., Fan, L.-R. & Wang, B.-Y., 14 Aug 2026, In: Journal of Research in Interactive Marketing. p. 1-20 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising
Bhaskar, S. & Chen, X., 5 Sept 2025.Research output: Contribution to conference › Abstract › peer-review
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Mitigating the Effects of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Role of Synced Advertising
Bhaskar, S. & Chen, X., 21 Nov 2024, (Accepted).Research output: Contribution to conference › Conference paper (not formally published) › peer-review
Theses
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Location Strategies of Multinational Hotel Groups in China: An Application of Game Theory
Chen, X. (Author), Huang, R. (Director of Studies (First Supervisor)) & Shepherd, D. (Other Supervisor), 2022Student thesis: PhD
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