Overview

Profile summary

Lecturer in Marketing 

Supervised research degrees

  • Peart, N., 2023. Talent Management in the Hospitality Management (Director of Studies) 
  • Lu, X., 2021. The Antecedents of Travel Intention for Perceived Memorable Destination Wedding Experience. (2nd Supervisor) 

Teaching interests

 

  • Consumer Behaviour: Decision-Making Process 
  • Digital Marketing 
  • Tourism Experience 
  • Strategic Management 
  • International Marketing 
  • Trends and Revenue Management in Hospitality
  • Game Theory Application

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

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