Dr Wai Mun Lim

    Overview

    Profile summary

    Director of Professional Doctorates, Associate Professor of Service Management
    A vision-driven change agent with a career-long record of programme management and quality assurance in higher education across national jurisdictions. Her research portfolio centres around the intersection of digitalization, service value enhancement, and co-creation through digital platforms.  Fostering a comprehensive understanding of how digital strategies reshape service ecosystems, driving sustainable growth and customer-centric excellence.

    Professional memberships

    • Certified Management Business Educators (CMBE)
    • Fellow of the Higher Education Academy (FHEA)
    • Fellow of the Confederation of Tourism and Hospitality (FCTH)

    Roles on external bodies

    QAA (UK):
    - Quality and Standards Reviewer
    - 2022 Reviewer for the Subject Benchmark Statements for Business and Management
    Cyprus Quality Assurance Agency (CYQAA):
    - Quality Assessor-Higher Education Programmes
    External Examiner:University of Surrey (2021-)
    External Examiner: London South Bank University (2021-)

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 12 - Responsible Consumption and Production
    • SDG 17 - Partnerships for the Goals

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    Collaborations and top research areas from the last five years

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