Research output per year
Research output per year
Overview
Profile summary
I am a Lecturer in Marketing at the Plymouth Business School.
My research and teaching revolve around the effectiveness of digital advertising, sponsorship, and brand placements. I started as a market researcher in the wealth management industry and later worked as a merchandiser for a buying house with clients such as Primark, Arcadia Group and Marks and Spencer. My love for digital marketing developed while doing market research on mobile gaming and eSports potential in India. I then pursued an MSc in research methods and eventually a PhD to enhance my skills to understand marketing from a theoretical perspective. My PhD focussed on the factors that inhibit and amplify the effectiveness of advertisements while media multitasking.
My research interest includes synced advertising, online behaviour advertising, brand placements and information processing and memory.
Professional memberships
Associate Fellow of Higher Education Academy
Roles on external bodies
Reviewer for the following journals:
Journal of Strategic Marketing
Journal of Retailing and Consumer Services
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Mitigating the Impact of Ego Depletion and Multiscreening on Sponsorship Effectiveness: The Moderating Role of Synced Advertising: Proceedings of the American Academy of Advertising Annual Conference 2025, Pittsburgh, PA, 6-9 March 2025
Bhaskar, S., 6 Mar 2025.Research output: Contribution to conference › Conference paper (not formally published) › peer-review
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The Underlying Mechanism of the Effect of Syncing Ads with Brand Placement on Brand Attitude: The Mediating Role of Processing Fluency: Proceedings of the EMAC 2024 Annual Conference, Bucharest, Romania, 28–31 May 2024. Brussels: European Marketing Academy
Bhaskar, S., 2024.Research output: Contribution to conference › Conference paper (not formally published) › peer-review
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Symbiotic Marketing
Bhaskar, S. & Prakash, D., 2023, Sage .Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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News You Can Use! Evaluating the Effectiveness of Newsjacking Based Content on Social Media
Angell, R., Bottomley, P., Gorton, M., White, J., Bhaskar, S. & Marder, B., 28 Oct 2019, (E-pub ahead of print) In: Information Technology and People. 0, 0Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Downloads (Pure)
Theses
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WRAP YOUR AD AROUND MEDIA MULTITASKING: UNDERSTANDING THE FACTORS THAT INHIBIT AND AMPLIFY ADVERTISING EFFECTIVENESS WHILE MEDIA MULTITASKING
Bhaskar, S. (Author), White, J. (Director of Studies (First Supervisor)), Angell, R. (Other Supervisor) & Megicks, P. (Other Supervisor), 2021Student thesis: PhD
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