Projects per year
Overview
Profile summary
A seasoned academic with over 16 years of experience in lecturing marketing and business-related courses. He was Head of Department, Marketing for around 10 years and was responsible for staff management, programme development, management, internal audit, academic collaborations, curriculum review, and marketing of the educational programs. He was assigned to shoulder the responsibility as Head of Praxis Industry and Community Engagement (PICE) for the faculty. He was the recipient of the prestigious YFSF grant ( internal) for research from UCSI University and was endowed with university sponsorship towards undertaking the PhD programme. Rajat completed his Ph.D. in September 2022.
Currently, he is working as a lecturer in digital marketing at the Plymouth Business School. He has received several professional recognitions, including a certified management and business educator (CMBE) from the Chartered Association of Business Schools (CABS), UK in 2024. Rajat is passionate about research, and his expertise lies in the area of digital behaviour, sustainable consumption (food), artificial intelligence applications in consumer behaviour and digital marketing.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 12 Responsible Consumption and Production
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SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Thames Freeport - AI-Led curriculum development and delivery for skills accelerator
Hunter, L. (PI - Principal Investigator), Nwoko, C. (CoI - Co-Investigator), VanDyck, G. (CoI - Co-Investigator) & Chatterjee, R. S. (CoI - Co-Investigator)
6/10/25 → …
Project: Consultancy
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AI insurance chatbots and phygital service engagement: the triadic impact of trust-anxiety-complexity- on aging consumers
Chatterjee, R. S., Singh, B., Chaudhuri, R., Chatterjee, S., Vrontis, D. & Foroudi, P., 2 Jun 2026, In: Journal of Strategic Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
The behavioral ethical lens of generative AI application in organizations: from corporate reputation, leadership, and technological sustainability perspectives
Chatterjee, R. S., Hameed, I., Chaudhuri, S. & Chatterjee, S., 17 Jun 2026, (E-pub ahead of print) In: Strategy and Leadership. p. 1-26 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
The Impact of Generative AI Servitization on Reward Mix Evaluation: The Equivocal Role of Job Demand and Job Resource
Chatterjee, R. S., Durana, P., Blazek, R., Islam, M. A., Chaudhuri, R. & Chatterjee, S., 5 Jun 2026, (E-pub ahead of print) In: Strategic Change.Research output: Contribution to journal › Article › peer-review
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Trust transference and cognitive affective trust dichotomy in TikTok short-form videos: The moderating role of source homophily
Chatterjee, R. S., Hosen, M., Hameed, I. & Rehman, H. M., 1 Mar 2026, In: Journal of Innovation and Knowledge. 12, 100890.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences
Chatterjee, R. S., Hameed, I., Chatterjee, S., Chaudhuri, R., Vrontis, D. & Foroudi, P., 17 Mar 2025, In: Journal of Macromarketing. 45, 4, p. 723-746 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Downloads (Pure)