I am a social psychologist interested in applying psychological theories and evidence to major health problems. I have significant experience and expertise in the design, delivery, and evaluation of innovations that target tangible improvements in health outcomes. I have spent much of my research career evaluating interventions within the NHS (e.g., obesity, cancer) or community settings (stroke rehabilitation), and I am strongly committed to translating findings into practice through operationalising key components of intervention content, maintaining a balance between fidelity and pragmatic delivery. My work focusses on ‘what works best’ and is routed in a critical understanding of what is acceptable and potentially efficacious to those delivering and receiving interventions. I draw upon a social identity approach to health to structure and optimise group-based interventions (e.g., for stroke) and rely upon this framework and other behaviour change models to provide a lens through which the psychological drivers of intervention acceptability and implementation (e.g., stroke, cancer) can be better understood.