Dr Nigel Jackson

I worked for over fifteen years in public relations and marketing, gaining a fairly eclectic experience. Starting off in politics around Westminster and later became a parliamentary lobbyist. As Head of Communications for a top 200 charity I was responsible for all internal and external communications, especially focused on fundraising and promoting the cause and programmes of the charity. Working in a marcomms agency provided detailed insight of how SME's could best apply PR. Responsible for the PR of a market leading training agency developed my understanding of how a single commercial company might use a wide range of channels, including events, to sell and enhance its reputation.
I joined the BSc Events Management team for its first year in 2006, and also teach marketing modules for our Business Management degrees.. I have taught on a number of modules, especially those that relate to communication skills and the strategic questions. One of my most recent teaching developments is a module The Pyschology of Events.. I have had published over thirty articles and book chapters, plus three textbooks.  My research focuses on how organisations can communicate effectively to change the behaviour of their key stakeholders. I am currently writing a research based book on how event managers worldwide seek to change behaviour through nudges, negotiation and persuasive messages. 

Marketing and public relations

Persuasion Communication The psychology of events management