Associate Dean (International), Faculty of Arts, Humanities and Business

Professor of Marketing and Society, Plymouth Business School

After working as a musician for the Helena Modrzejewska Theatre and Wrocław Opera House in Poland, I became a full-time academic in 2003. My previous academic appointments include University of Glamorgan, University of Wales in Aberystwyth, Keele University (all in the UK), Griffith University (Australia), and AUT (New Zealand). I held visiting positions at the University of Lethbridge (Canada) and Białystok University of Technology (Poland). I was also Deputy Director of Social Marketing@Griffith (2014-2016), HDR Director (2017-2018) at Griffith Business School, and Associate Dean Postgraduate at AUT (2019-2022). I spent five years (2013–2018) working as VicHealth’s Social Marketing Research Practice Fellow (Victoria, Australia).

Social marketing, Marketing Communications, Branding, Entertainment and the Arts Marketing, International Marketing