Overview
Profile summary
Jonathan (Jon) Rhodes, a Chartered Psychologist (BPS), specialises predominantly in performance enhancement and motivation. His deep curiosity lies in exploring the reasons behind why some individuals and teams persevere with challenging goals while others falter. The key, he believes, may lie in understanding how we imagine and communicate our visions.
With a Ph.D. in Psychology, his research primarily centres around the development and refinement of Functional Imagery Training (FIT) for both individual and team performance. Over the last two decades, Jon has served as a consultant psychologist to premiership rugby and football players, provided support to athletes across multiple Olympic and Commonwealth Games, coached business teams at globally renowned organisations, and maintained an ongoing research collaboration with the British Army to enhance resilience for the All-Arms Commando Course.
Beyond his applied background, Jon actively contributes to research papers using FIT for performance enhancement in various fields, including sports, healthcare, and more recently, sustainability. In 2023, he co-authored and published his debut book, "The Choice Point," a work that has since received acclaim from the Next Big Idea Club and been translated in seven different languages.
Professional memberships
British Psychological Society (Chartered Psychologist)
Higher Education Academy (Fellow)
Teaching interests
Sport Psychology (final year option).
Performance Psychology (final year option).
Culture Change in High Performance Sport (final year option)
Health Psychology (BSc)
Motivational Interviewing (MSc)
Imagery, focusing on Functional Imagery Training.
Mindset and Grit and general Character Change.
Applied Research focusing on group interventions.
Academic qualifications
Doctorate, Psychology , University of Plymouth
2015 → 2019
Other higher degree (e.g. Masters degree), Sports Performance, University of Portsmouth
2005 → 2006
Research Interests
- Sport
- Performance
- Coaching
- Business
- Psychology
- Imagery
- Functional Imagery Training
- Exploration
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 13 Climate Action
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Imagery training for athletes with low imagery abilities
Rhodes, J., Nedza, K., May, J. & Clements, L., 8 Apr 2024, In: Journal of Applied Sport Psychology. 36, 5, p. 831-844 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Downloads (Pure) -
The Choice Point The Scientifically Proven Method for Achieving Your Goals
Grover, J. & Rhodes, J., 22 Jun 2023Research output: Book/Report › Book › peer-review
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Evaluating Functional Imagery Training and Internal Visual Imagery on Tennis Serve Performance
Rhodes, J. & Leach, A., 18 Feb 2026, In: Journal of Sport and Exercise Psychology. 48, 2, p. 61-68 8 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure) -
Self-guided functional imagery training to reduce anxiety
Andrade, J., Hartgen-Walker, S., Morgan, C., Ayan, Aytekin, I., Sekoni, K., Sengul, K. & Rhodes, J., Mar 2026, In: Behaviour Research and Therapy. 198, 104962.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Exploration Psychology: Preparing explorers more effectively for expeditions.
Rhodes, J., 31 Oct 2025.Research output: Contribution to conference › Conference paper (not formally published)
Open AccessFile1 Downloads (Pure)
Theses
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Enhancing Grit In Elite Athletes Through Functional Imagery Training
Rhodes, J. (Author), May, J. (Director of Studies (First Supervisor)) & Andrade, J. (Other Supervisor), 2020Student thesis: PhD
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