• Faculty of Arts, Humanities and Business

    Accepting PhD Students

    Overview

    Profile summary

    Associate Professor in Marketing

    Professional memberships

    • Fellow of Chartered Institute of Marketing
    • Certified Member of Market Research Society
    • Member of Institute of Direct Marketing
    • Member of D&AD (Design and Art Direction)
    • Member of American Marketing Association

     

    Roles on external bodies

    Deputy Senior Examiner for the Chartered Institute of Marketing (2000 - 2010).

    Teaching interests

    • Introduction to /  fundamentals of marketing courses, marketing projects / dissertations marketing communications (incl. direct marketing and advertising).
    • Professional short course delivery has included a short course of the Chartered Institute of Marketing's Professional Diploma and Professional Postgraduate Diploma programmeson Marketing, and bespoke marketing short courses e.g. for the Chartered Institute of Librarians and Information Professionals (CILIP).

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 10 - Reduced Inequalities
    • SDG 17 - Partnerships for the Goals

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