Overview
Profile summary
Associate Professor in Marketing
Professional memberships
- Fellow of Chartered Institute of Marketing
- Certified Member of Market Research Society
- Member of Institute of Direct Marketing
- Member of D&AD (Design and Art Direction)
- Member of American Marketing Association
Roles on external bodies
Deputy Senior Examiner for the Chartered Institute of Marketing (2000 - 2010).
Teaching interests
- Introduction to / fundamentals of marketing courses, marketing projects / dissertations marketing communications (incl. direct marketing and advertising).
- Professional short course delivery has included a short course of the Chartered Institute of Marketing's Professional Diploma and Professional Postgraduate Diploma programmeson Marketing, and bespoke marketing short courses e.g. for the Chartered Institute of Librarians and Information Professionals (CILIP).
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 17 Partnerships for the Goals
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Dive into the research topics where John White is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Post-pandemic restaurant patronage: the importance of neuroticism in shaping in person dining intentions.
Gorton, M., Yan, M., Lin, H., Gaćeša Brlić, D., White, J., Brečić, R. & Tkalac Verčič, A., 11 Aug 2025, In: Journal of Hospitality and Tourism Insights.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Downloads (Pure) -
When Ease Becomes a Barrier: What Influences Student Intentions to Use Generative AI in Higher Education?
Siu, B. & White, J., Dec 2025, In: British Educational Research Journal. 51, 6, p. 2893-2919 27 p.Research output: Contribution to journal › Article › peer-review
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Chapter 10: Trends in consumer preference for locally-sourced food products
White, J., Gorton, M., Tocco, B., Csillag, P. & Filipović, J., 14 Nov 2023, Consumers and food: Understanding and shaping consumer behaviour. Burleigh Dodds Science Publishing, p. 193-206Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open AccessFile11 Downloads (Pure) -
Consumers' willingness to pay for an animal welfare food label
Gorton, M., Yeh, C. H., Chatzopoulou, E., White, J., Tocco, B., Hubbard, C. & Hallam, F., Jul 2023, In: Ecological Economics. 209, 0Research output: Contribution to journal › Article › peer-review
Open AccessFile38 Downloads (Pure) -
When deliberation is not possible: Moral dilemmas in fundraising
Burgess, J., Hudson, J. & White, J., 23 Dec 2023, In: Journal of Philanthropy and Marketing. 28, 4, e1733.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Downloads (Pure)
Theses
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An examination of the antecedents to small and medium enterprise co-operation, and their effect on network propensity and behaviour.
White, J. (Author), 1999Student thesis: PhD
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