Research output per year
Research output per year
Overview
Profile summary
Associate Professor in Marketing
Professional memberships
- Fellow of Chartered Institute of Marketing
- Member of American Marketing Association
- Certified Member of Market Research Society
- Member of Institute of Direct Marketing
- Member of D&AD (Design and Art Direction)
Roles on external bodies
Deputy Senior Examiner for the Chartered Institute of Marketing (2000 - 2010).
Teaching interests
- Introduction to / fundamentals of marketing courses, contemporary issues in marketing, and marketing communications (incl. direct marketing and advertising).
- Recent professional / short course delivery has included a short course on Marketing for Libraries for the Chartered Institute of Librarians and Information Professionals (CILIP), as well as continued involvement in the delivery of the Chartered Institute of Marketing's Professional Diploma and Professional Postgraduate Diploma programmes.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Chapter 10: Trends in consumer preference for locally-sourced food products
White, J., Gorton, M., Tocco, B., Csillag, P. & Filipović, J., 14 Nov 2023, Consumers and food: Understanding and shaping consumer behaviour. Garcia Martinez, M. (ed.). Burleigh Dodds Science Publishing, p. 193-206Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Consumers' willingness to pay for an animal welfare food label
Gorton, M., Yeh, C. H., Chatzopoulou, E., White, J., Tocco, B., Hubbard, C. & Hallam, F., Jul 2023, In: Ecological Economics. 209, 0Research output: Contribution to journal › Article › peer-review
Open AccessFile9 Downloads (Pure) -
When deliberation is not possible: Moral dilemmas in fundraising
Burgess, J., Hudson, J. & White, J., 23 Dec 2023, In: Journal of Philanthropy and Marketing. 28, 4, e1733.Research output: Contribution to journal › Article › peer-review
Open AccessFile10 Downloads (Pure) -
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships.
Angell, R., Bottomley, P., Brečić, R., Filipović, J., Gorton, M., Logkizidou, M. & White, J., 20 May 2020, In: European Sport Management Quarterly. 0, 0Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Downloads (Pure) -
News You Can Use! Evaluating the Effectiveness of Newsjacking Based Content on Social Media
Angell, R., Bottomley, P., Gorton, M., White, J., Bhaskar, S. & Marder, B., 28 Oct 2019, (E-pub ahead of print) In: Information Technology and People. 0, 0Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Downloads (Pure)
Theses
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An examination of the antecedents to small and medium enterprise co-operation, and their effect on network propensity and behaviour.
White, J. (Author), 1999Student thesis: PhD
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