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• 2024

  AN EXPLORATION OF THE ROLE OF CULTURE IN SOCIAL MEDIA ADVERTISING AND CONSUMER PURCHASE DECISION IN THE SAUDI ARABIA FASHION MARKET: A QUALITATIVE STUDY

  Aldawish, L., Kasturiratne, D., Lean, J., Phillips, C. & Wang, J., 22 Mar 2024, In: Gulf Journal of Advance Business Research. 2, 2

  Research output: Contribution to journal › Article › peer-review

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