Overview
Profile summary
Professor of Psychology
As one of the original creators of functional imagery training (FIT), I am interested in the psychological processes underpinning human motivation. My research has shown the importance of mental imagery for desire, from problematic drug and food cravings to motivation for healthy behaviours. FIT builds on this research by combining motivational interviewing with multisensory mental imagery training to create desire for behavioural steps towards a goal. Our weight loss trial showed that FIT is five times more effective than motivational interviewing. Participants who received 4 hours of FIT loss an average of 6kg in 12 months. My current projects are testing FIT for managing anxiety, building resilience at work (with Despina Djama), and supporting healthy sexual relationships (with Lou Crichton).
I am also interested in psychological aspects of anaesthesia.
I talk about my research on anaesthesia and weight loss here: https://www.youtube.com/watch?v=AFTywtZBdNc
To sign up for our FIT practitioner and other healthcare training courses, please visit https://functionalimagery.org/services
Professional memberships
Elected Fellow, Academy of Social Sciences
Experimental Psychology Society
Senior Fellow, Higher Education Academy
Teaching interests
Motivational interviewing and functional imagery training
Motivation
Imagery
Health behaviour change
Supervised research degrees
Sarah O'Rourke The design and implementation of group based Functional Imagery Training for weight loss
Karol Nedza The effectiveness of imagery use in motivating physical activity and exercise
Grace Baptie Birth trauma: A mixed-methods investigation
Joana Galvao Gomes da Silva Creative technologies for behaviour change
Jonathan Rhodes Functional Imagery Training to increase resilience in athletes
Sophie Homer Social anxiety and paranoia: A mixed methods investigation
Linda Solbrig: Functional Imagery Training, a novel, theory-based motivational intervention for weight-loss
Annegret Schneider: The psychological cycle of dental anxiety
Jessica Skorka-Brown: Cognitive processes in craving: from the laboratory to the real world (2010-2014)
Sophie Pettit: Cognitive effects of Hormone Replacement Therapy (part-time, 2008-2013)
Christine Boomsma: Role of mental imagery in motivation for sustainable behaviours (2009-2012)
Helen Batey: Intrusive thoughts and mindfulness in deliberate self-harm (2007-2010)
Joanna Blackburn: Craving in eating disorders (2005-2009)
Lisa-Marie Berry : Cognition and craving (2004-2008)
Steven Lilley: Eye movements and traumatic recollections (DClinPsy, 2002-2005)
Lynne Barker : Implicit cognition following frontal brain injury
Catherine Deeprose: Learning during anaesthesia (1999-2002)
Nathalie Panabokke: Role of visual imagery in cigarette craving (2001-2004)
Michael Bywaters: The role of affect in vividness of imagery (1999-2003)
Harshada Patel: Children’s memory for colour
Yuet Yee Yim: Visuo-spatial working memory
Alison Rowlands: Effect of eye movements on vividness of traumatic imagery (DClinPsy)
Academic qualifications
PhD psychology (spatial memory), University of Manchester
1987 → 1990
BA (Hons) Psychology, University of Cambridge
1984 → 1987
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 13 Climate Action
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Collaborations and top research areas from the last five years
Research output
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Tell me all about it: narrated memories are less emotional than imagined memories
Andrade, J., IJdema, T., Vadazs, N. & May, J., 9 Sept 2022, In: Quarterly Journal of Experimental Psychology. 0, 0Research output: Contribution to journal › Article › peer-review
Open AccessFile24 Downloads (Pure) -
Mental Imagery to Reduce Alcohol-related harm in patients with alcohol use disorder and alcohol-related liver damaGE: the MIRAGE randomised pilot trial results
Dhanda, A., Andrade, J., Allende, H., Allgar, V., Bailey, M., Callaghan, L., Cocking, L., Goodwin, E., Hawton, A., Hayward, C., Hudson, B., Ingram, W., Jeffery, A., King, A., Lavers, V., Lomax, J., McCune, C. A., Musicha, C., Parker, R. & Rollinson, C. & 2 others, , 29 Jan 2024, In: BMJ Open Gastroenterology. 11, 1, e001267.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Downloads (Pure) -
Designing a systemic intervention for student loneliness and social connectedness using a mixed-methods, co-creation approach
Homer, S., Andrade, J., May, J., Meinert, E., Milne-Ives, M., Relf, O., Rogers, A., Cornford, E. & Richardson, R., 21 Feb 2026, In: npj Mental Health Research. 5, 12.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
Self-guided functional imagery training to reduce anxiety
Andrade, J., Hartgen-Walker, S., Morgan, C., Ayan, Aytekin, I., Sekoni, K., Sengul, K. & Rhodes, J., Mar 2026, In: Behaviour Research and Therapy. 198, 104962.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Downloads (Pure) -
Early phase testing of functional imagery training as an intervention for anxiety
Andrade, J., Kavanagh, D. J., Bowditch, C., Mackriel, E., Ravenshill, E., Sime, A., Trumfield, E., Watts, J. & May, J., 1 Sept 2025, In: Behaviour Research and Therapy. 192, 104786.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure)
Datasets
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Emotional and Behavioral Reactions to Intrusions Questionnaire
Berry, L.-M. (Creator), May, J. (Creator), Andrade, J. (Creator) & Kavanagh, D. (Creator), American Psychological Association, 12 Jan 2015
DOI: 10.1037/t35556-000
Dataset
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Data and analysis supplement for: Functional imagery training versus motivational interviewing for weight loss: a randomised controlled trial of brief individual interventions for overweight and obesity.
Solbrig, L. (Creator), Whalley, B. (Creator), Kavanagh, D. (Creator), May, J. (Creator), Parkin, T. (Creator) & Andrade, J. (Creator), ZENODO, 20 Dec 2017
DOI: 10.5281/zenodo.1120364, https://zenodo.org/record/1120364
Dataset
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Data for Say it aloud: Measuring change talk and user perceptions in an automated, technology-delivered adaptation of motivational interviewing delivered by video-counsellor
Galvão Gomes da Silva, J. (Creator), Kavanagh, D. J. (Creator), May, J. (Creator) & Andrade, J. (Creator), ZENODO, 5 Feb 2020
DOI: 10.5281/zenodo.3886459, https://zenodo.org/record/3886459
Dataset