Farid Pazhoohi

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Dr Farid Pazhoohi

 https://orcid.org/0000-0002-9184-5361

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    Overview

    Profile summary

    I am the Director of the Social Cognition Lab and Co-Director of Plymouth Face Lab.

    Research interests:
    My main research focus is social cognition, which pertains to the way people think about others. This encompasses forming different impressions and judgments related to faces and bodies, including factors such as attractiveness, trustworthiness, friendliness, dominance, and more. I approach my research questions using a variety of behavioral and cognitive neuroscience techniques, such as eye-tracking, virtual reality, and electroencephalography, as well as observational and ethological methods. I am also interested in mate preferences, mating and sexual behaviour, and individual differences from an evolutionary perspective.
    • Social Cognition
    • Visual Cognition and Attention
    • Cognitive Neuroscience
    • Proxemics
    • Human Behavioural Ecology

    Roles on external bodies

    Associate Editor for Psychological Research
    Associate Editor for Frontiers in Psychology (Evolutionary Psychology)

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    • Current developments of Psychological Research and the use of AI

      Strobach, T. & Pazhoohi, F., 11 Feb 2026, In: Psychological Research. 90, 1, 29.

      Research output: Contribution to journal › Editorial

      Open Access
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    • Light is not always right: peri-iridial lightness reduces attractiveness via perceived sex-typicality across human populations

      Fiala, V., Perea-García, J. O., Tureček, P., Wacewicz, S., Leongómez, J. D., Pokorný, Š., Pavlovič, O., Saribay, S. A., Pazhoohi, F., Akoko, R. M. & Kleisner, K., 2 Jan 2026, In: Behavioral Ecology and Sociobiology. 80, 1, 7.

      Research output: Contribution to journal › Article › peer-review

      Open Access
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    • The development of the daughter-guarding scale: An exploratory and confirmatory factor analytic study

      Garza, R. & Pazhoohi, F., 1 Jun 2026, In: Personality and Individual Differences. 255, 113698.

      Research output: Contribution to journal › Article › peer-review

      Open Access
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    • The Impact of Face Masks on Social Perception Is Age-Dependent

      Pazhoohi, F., Rostami-Aghoui, M., Pazhouhi, S., Aoki, K. & Kingstone, A., 18 Feb 2026, (E-pub ahead of print) In: Psychological Reports.

      Research output: Contribution to journal › Article › peer-review

      Open Access
      File
      1 Downloads (Pure)

    • A preliminary study on the role of personal history of infectious and parasitic diseases on self-reported health across countries

      Pfuhl, G., Prazeres, F., Kowal, M., Aavik, T., Abad-Villaverde, B., Afhami, R., Aguilar, L., Akello, G., Al-Shawaf, L., Antfolk, J., Atama, C. S., Duyar, D. A., Baiocco, R., Balım, S., Batres, C., Belkacem, Y., Besson, T., Bode, A., Boğa, M. & Boudesseul, J. & 96 others, Boussena, M., Brahim, H., Burduli, N., Can, A. R., Cetinkaya, H., Chirumbolo, A., Chubinidze, D., Cornec, C., Dinić, B. M., Dural, S., Duyar, I., Ebimgbo, S. O., Etchezahar, E., Fedor, P., Frackowiak, T., Frederick, D. A., Galasinska, K., García, F. E., Yepes, T. G., Grigoryev, D., Guemaz, F., Hromatko, I., Ikizer, G., Janssen, S. M. J., Kamburidis, J. A., Kavčič, T., Kervyn, N., Khan, F., Kobylarek, A., Koyuncu, M., Kunisato, Y., Lacko, D., Landa-Blanco, M., Lidborg, L. H., Lins, S., Mandzyk, T., Mari, S., Marot, T. A., Martinez-Banfi, M., Mattiassi, A. D. A., Mayorga-Lascano, M., Mebarak, M., Meskó, N., Miccoli, M. R., Mikuličiūtė, V., Milfont, T. L., Mišetić, K., Morelli, M., Natividade, J. C., Ndukaihe, I. L. G., Novaes, F., Omar, S. S., Fauzee, M. S. O., Otterbring, T., Özener, B., Ozer, S., Park, J. H., Banai, I. P., Pazhoohi, F., Perun, M., Pírko, M., Pirtskhalava, E., Pisanski, K., Plohl, N., Ponnet, K., Prokop, P., Ribeiro, M. F. F., Rosário, F., Şahin, A., Sahli, F. Z., Šakan, D., Senyk, O., Siepelmeyer, H., Ribeiro da Silva, D., Singh, S., Solak, Ç., Söylemez, S., Studzinska, A., Tan, C. S., Topanova, G. T., Bulut, M. T., Toplu-Demirtaş, E., Trémolière, B., Tulyakul, S., Ungaretti, J., Valentova, J. V., Varella, M. A. C., Vintila, M., Volkodav, T., Wlodarczyk, A., Yeh, Y. Y., Yoo, G., Zerhouni, O., Zumárraga-Espinosa, M., Zupančič, M. & Sorokowski, P., May 2025, In: Public Health. 242, p. 220-227 8 p.

      Research output: Contribution to journal › Article › peer-review

      Open Access
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