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Danqing Liu

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Dr Danqing Liu

    Overview

    Profile summary

    Lecturer in Tourism, Hospitality and Event Management

    Additional information

    Academic Qualifications:

    PhD in International Tourism Management (City University of Macau, China)

    MSc in Finance (University of Plymouth, UK)

    MSc in Hospitality Management (Florida International University, USA)

    MA in Education (Hunan Normal University, China)

    BA in Chinese Language & Literature (Hunan Normal University, China)

    Research interests:

    Sustainable Tourism/Hospitality, Consumer Behavior, Sustainability and Business Performance

    Grants contracts:

    1. A project entitled “Wind farm tourism development in China”,  principal investigator, 100,000RMB (£11,500), funded by China Ministry of Education Social Science Research Scheme 2012.

    2. A project entitled "The role of tourism development in urbanization in Europe", principal investigator, 80,000RMB (£9,200) (a sub-project of mega project "Studies on the course of rural urbanization in Europe"), funded by China Ministry of Education Social Science Research Scheme 2014.
    3. A project entitled "A study on teaching at Chinese international collaborative programs in Tourism and Hospitality Management", co-investigator, 10,000RMB (£1,150), funded by Tianjin Education Research Scheme 2011.
    4. A project entitled "A study on Tianjin rural consumption", co-investigator, 10,000RMB (£1,150), funded by Tianjin Social Science Research Scheme 2009.
    5. A project entitled "International Tourism Development in Tianjin", co-investigator, 10,000RMB (£1,150), funded by Tianjin Education Research Scheme 2006.

    Professional memberships

    FHEA (Fellow of Higher Education Academy), UK
    Member of Institute of Hospitality, UK
    CMA (Certified Management Accountant) -The Institute of Certified Management Accountants, USA
    CHE (Certified Hospitality Educator) - American Hotel & Lodging Association, USA
    CAP (Certificate of Accounting Professionals), China
    CHAE (Certified Hospitality Accountant Executive) - Hospitality Financial & Technology Professionals, USA
    CHIA (Certificate of Hotel Industry Analytics) - American Hotel & Lodging Association, USA 

    Roles on external bodies

    External Evaluator, The Malta Further and Higher Education Authority, Malta
    Guest Editor, Sustainability, MDPI

    Supervised research degrees

    Current doctoral students:
    • Damsi Dharmaratne, Silver Surfers Travel Behavior and Digitalization (DoS)
    • Fa Wang, International Postgraduate Taught Students' Employability (2nd Supervisor)
    • Jingyu Wu, Tourism and Hospitality Undergraduate Students' Employablity (2nd Supervisor)
    • Tonari Arikepar, International Student Experience in UK Higher Education ( 3rd Supervisor)

    Teaching interests

    Undergraduate level:
    STO6008/ECN6009 Researching for Business
    STO6005HK Business Consultancy
    PBS6000HK Honours Project
    THE6004HK Hospitality Dynamics
    THE5001 Event Strategies, Planning and Design
    THE5001HK Event Strategies, Planning and Design
    THE5009 Marketing, Delivering and Evaluating Event Projects
    THE5013/6003 Creative Industries and Tourism: A Global Perspective
    THE6003HK Creative Industries and Tourism: A Global Perspective
    PUSL2007 Event Planning and Strategy
    PUSL2011 Special Interest Tourism
    PUSL3103 Event Innovation
    PUSL3112 International Events, Culture and Identity
    MAR322HK Research Skills for International Business
    THE4001 Introduction to Events Management
    DBS1011 Data Analytics and Business Decision
    ABF103 Accounting
    Postgraduate level:
    DBA702HK Advanced Quantitative Research Methods for Doctoral Study 
    THM7001 Trends and Revenue Management in Hospitality
    THM7001HK Trends and Revenue Management in Hospitality
    PBS7000HK Capstone Project
    MAL7026 Capstone Project

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    1. SDG 4 - Quality Education
      SDG 4 Quality Education
    2. SDG 7 - Affordable and Clean Energy
      SDG 7 Affordable and Clean Energy
    3. SDG 8 - Decent Work and Economic Growth
      SDG 8 Decent Work and Economic Growth
    4. SDG 9 - Industry, Innovation, and Infrastructure
      SDG 9 Industry, Innovation, and Infrastructure
    5. SDG 12 - Responsible Consumption and Production
      SDG 12 Responsible Consumption and Production
    6. SDG 17 - Partnerships for the Goals
      SDG 17 Partnerships for the Goals

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    Collaborations and top research areas from the last five years

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