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Christopher Agyapong Siaw

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Dr Christopher Agyapong Siaw

 https://orcid.org/0000-0001-7277-3617

    Overview

    Profile summary

    Module Leader 
    • International Marketing 
    • Global Marketing Management 
    • Digital Analytics and Marketing Research 
    .

    Professional memberships

    Fellow, Higher Education Academy (HEA), UK
    Fellow, Institute of Data and Marketing (IDM), UK

    Roles on external bodies

    External Examiner
    • September 2019 - December 2023: Marketing, Entrepreneurship & Tourism Programmes - Anglia Ruskin University, UK.
    • September 2021 - October 2025: Undergraduate and Postgraduate Marketing Programmes - University of Roehampton, UK.
    • August 2023 - July 2027: Postgraduate Marketing Programme - Kingston University, UK.
    External Panel
    • July 2019: External Panel - Franchise Approval of BA Digital Marketing Management Programme for Perrotis College in Greece - Cardiff Metropolitan University, UK.
    • October 2022: External Panel - (Re)validation of BA (Hons) Marketing & Advertising Programme - Lincoln University, UK.
    • October 2022: External Panel - (Re)validation of BA (Hons) Business & Marketing Programme - Lincoln University, UK.
    • May 2023: External Panel - Portfolio Review of MSc Marketing and Consumer Psychology - University of Sussex Business School, UK.
    Ad hoc Reviewer – Journals
    • Industrial Marketing Management 
    • Journal of Business Research
    • European Journal of Marketing 
    • Technology Forecasting for Social Change 

    Teaching interests

    International Marketing Global Marketing Management 
    Digital and Social Media Marketing 
    Business Ethics & Sustainability

    Additional information

    Knowledge Base Supervisor (2021 - 2023) –
    • Knowledge Transfer Partnerships (KTP) between Plymouth University and Hanlons Breweries Ltd, Exeter
    Chair, “Building a digital brand,” Social Enterprise in the Modern Day – Plymouth Business Conference Series (2021).
    • Contributing to maintaining University of Plymouth’s status as the first university in the world to be awarded the Social Enterprise Mark.
    • Contributing to the maintenance of the city of Plymouth as one of the first ‘Social Enterprise Cities’ and a social enterprise ‘hot spot’ through Plymouth Social Enterprise Network (PSEN). This is one of the most active and leading networks in the UK through which an increasing number of organisations, businesses, customers and citizens are coming into contact with social enterprises as producers, suppliers and partners.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    1. SDG 4 - Quality Education
      SDG 4 Quality Education
    2. SDG 7 - Affordable and Clean Energy
      SDG 7 Affordable and Clean Energy
    3. SDG 8 - Decent Work and Economic Growth
      SDG 8 Decent Work and Economic Growth
    4. SDG 9 - Industry, Innovation, and Infrastructure
      SDG 9 Industry, Innovation, and Infrastructure
    5. SDG 10 - Reduced Inequalities
      SDG 10 Reduced Inequalities
    6. SDG 12 - Responsible Consumption and Production
      SDG 12 Responsible Consumption and Production

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    Collaborations and top research areas from the last five years

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    • 11 Article
    • 5 Conference paper (not formally published)
    View all 16 research outputs
    • 2 Attending external event or training
    • 1 Consultancy
    • 1 Invited keynote
    • 1 Public and community engagement