Dr Ben Siu

• Associate Head of School: Marketing and Admissions
• Programme Manager - BSc (Hons) Marketing and BSc (Hons) Marketing with Foundation Year
• Lecturer in Marketing

• Certified Member of the Market Research Society (MRS)
• Fellow of the Higher Education Academy

• Chief Examiner - Market Research Society

Supervision of Undergraduate Dissertations for:

• BSc (Hons) Marketing
• BSc (Hons) Business Management

Supervision of Postgraduate Dissertations for:

• MSc Marketing Management and Strategy
• Masters of Business Administration
• MSc Business Management (Marketing)
• MSc Social and Digital Marketing

Doctoral Supervision:

• How we decide: The relationship between implicit moral identity, moral emotions and moral intuition during moral dilemmas in fundraising (Completed)
• Identity transitions – What is the impact on charity donors when their chosen charity undertakes a major identity transition (In-Progress)

My teaching role is focused on Marketing Research, in particular how organisations plan, collect and utilise market information. 
MKT5007 - Consumer Insight, Innovation and Marketing Planning
PBS6001 - Marketing Dissertation