Dr Ahmed Hammad

    • Faculty of Arts, Humanities and Business

    Accepting PhD Students

    PhD projects

    Accepting students who are interested in HRM topics including Leadership such as transformational leadership, Employee Innovative Behavior, Self-Efficacy, Organizational Support, Employee Voice, and Leader integrity. Tourism sector is also relevant.

    Overview

    Profile summary

    Ahmed Hammad is a lecturer in Human Resource Management at Plymouth Business School, University of Plymouth since 2023. Before that, he worked as an associate lecturer at Plymouth Business School since 2020. Ahmed Holds a PhD in tourism and hospitality combining HRM with tourism. His Doctoral project highlighted the role of Transformational Leadership in impacting impacting Employee Innovative Behavior through Mediating Innovative Self-Efficacy and Moderating Perceived Organizational Support among Frontline Employees in Egypt. Ahmed also holds a Master's degree in HRM. Ahmed currently teaches undergraduate students in various levels, supervises several master students (home and international) and also supervises PhD students.

    Ahmed has published papers in reputable journals including tourism management journal and journal of travel research. His research interests include leadership styles, particularly transformational leadership, innovative behavior, self-efficacy, organizational support, employee voice, leader integrity, travel agents, tourism, structural equation modelling, and mixed methods. 

    Ahmed’s pedagogical approach is defined by experiential learning as he integrates award-winning business simulations such as the globally–recognised Glo-Bus and evidence–based Harvard Business Publishing leadership simulations into the HRM curriculum. These tools create a powerful, immersive learning ecosystem where students grapple with the complexities of competitive strategy, ethical leadership, and organisational behaviour. This methodology bridges the gap between academic theory and professional practice, directly equipping students with the decision-making acuity and leadership confidence demanded by today's global business environment.

    Ahmed is a Fellow of Higher Education Academy (FHEA) Since 2024, showing his professional accreditation and excellence in teaching and learning in the UK. Ahmed is also a Certified Management & Business Educator (CMBE) within the Charted Association of Business Schools (CABS) Since 2024, reflecting his committment to effective teaching, continuous learning, and preparing students for success in the global business environment. Moreover, Ahmed is an Academic Associate CIPD (Charted Institute of Personnel and Development) Since 2024, confirming that Ahmed, as an acedemic professional in the field of HRM, is recognized by the CIPD, the foremost professional body for HR and people development in the UK and internationally. Furthermore, Ahmed is an ethical reviewer in the ethical review committe within Plymouth Businees school, indicating that Ahmed is a gatekeeper for research integrity as he is responsible for reviewing and approving research proposals to ensure they are conducted ethically, protecting the rights, safety, and well-being of all participants and ensuring the credibility of the school's research output. Finally, Ahmed is a member in the Equality, Diversity, and Inclusion Committe (EDI), reflecting his involvement in the active, strategic work of making his institution a more fair, welcoming, and representative place for everyone. He is not just a passive supporter of EDI principles, but an active agent in implementing them. Ahmed is extremely passionate about teaching students and helping them be the best version of themselves, teaching them the basics of HRM and leadership and preparing them for the future markert. 

    Professional memberships

    • Member of Higher Education Academy (HEA).
    • Member of Institute of Travel & Tourism (ITT). 
    • Member of The British Academy (BA).
    • Associate Member of Charted Institure of Personnel and Development (CIPD).
    • Member of Equality, Diversity, and Inclusion Committe (EDI) in Plymouth Business School. 
    • Member of Ethical Review Committe in Plymouth Business School. 

    Roles on external bodies

    • A member of the Public Engagement Network.
    • A member of Plymouth Global.
    • The Postgraduate Research Officer with the Student Union (SU) in 2023.
    • A member in several societies including; Business Society, International students society, Shipping society, Debate Society, Global Buddies community, Support for Refugees society, and wildlife and ecosystems society in 2023. 

    Extracurricular Activities

    • Ahmed, as a member of the public engagement network, engages in activities that aim to disseminate his research to the public, linking academia with real-world examples.
    • As a member of Plymouth Global, Ahmed organized several activites aiming to connect Staff, students, and the general community of Plymouth Together. This is highly shown in his participation in the famous Plymouth International Dinner which is hosted at the last Saturday of every month, where students, staff, and community members gather togher, totalling over 100 people from over 30 countires together to share cultural dishes and traditions together, connecting the Plymouth Community Together. 
    • Also, as a member of Global Plymouth, Ahmed is participating in a campaign called (Colours for Scholars), organized by the health school which aims to show people's contributions to home and international community and how their contributions brings people together regardless of the hardships that are happening nowdays to remind us that we care about everone and everyone matters, bringing pople from various nationalities together. 
    • As a member in several SU societies like Business Society, International students society, Shipping society, Debate Society, Global Buddies community, boxing society, Support for Refugees society, and wildlife and ecosystems society in 2023, Ahmed is highly engaged with lots of people, whetehr students or staff which made him adjusted well as an international acedemic in the UK.  

    Awards and Prizes

    • The “Supervisor of the year Award 2025” from the University of Plymouth’s Student Union. 
    • The “PhD student of the Year 2023 in Travel and Tourism across the UK” at the institute of Travel & Tourism (ITT) in the House of Parliament in London.
    • The University of Plymouth student union’s Outstanding Student Volunteer Award in 2023.
    • The University of Plymouth student union’s Dedicated Student Volunteer Award in 2023.
    • The University of Plymouth student union’s Committed Student Volunteer Award in 2023.
    • The University of Plymouth SSTAR Awards (Student Staff Teaching And Representation Awards) in 2023. 
    • The University of Plymouth – Equality, Diversity & Inclusion Recognition Award – Faculty of Arts, Humanities and Business in 2022. 
    • The award of the best research in human sciences at Mansoura University, Egypt for the year 2018/2019 entitled: Perceived Leader Behavioral Integrity and Employee Voice in SMEs Travel Agents: The Mediating Role of Empowering Leader Behaviors, Journal of Tourism Management, 65 (2018) pp. 100-115. (ABS 4; ABDC  A*). 

    Supervised research degrees

    Ahmed has supervised over 20 master students and currently is supervising another 15 Master students and 2 PhD students.  These are the most recent students he supervised with their projects:

    • Man, Y (2025). THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON TURNOVER INTENTION THROUGH JOB SATISFACTION IN PROPERTY MANAGEMENT IN THE REAL ESTATE SERVICES INDUSTRY IN HONG KONG. 
    • Chung, M (2025). THE IMPACT OF ENVIRONMENTAL SUSTAINABILITY ON EMPLOYEE JOB SATISFACTION AND MOTIVATION IN HONG KONG HOTELS. 
    • Feng, L (2025). ANALYZING THE IMPACT OF AI-POWERED TECHNOLOGIES ON TALENT ACQUISITION STRATEGIES IN CHINA HOTELS. 
    • Wong, L (2025). THE IMPACT OF FLEXIBLE WORK ARRANGEMENTS ON EMPLOYEE WORK-LIFE BALANCE: A QUANTITATIVE STUDY IN HONG KONG'S FINANCIAL SERVICES INDUSTRY.
    • Pang, W (2025). THE IMPACT OF ARTIFICIAL INTELLIGENCE ON TALENT ACQUISITION IN HONG KONG'S FINANCIAL SECTOR FOLLOWING THE COVID PANDEMIC.

     

    • Other students' topics supervised by Ahmed include: Employee Commitment, Employee Satisfaction, Agile Work Design, Employee Engagement,  Employee Motivation, Employee Performance, Democtatic Leadership Style, Organizational Performance, Transformational Leadership, Employee Retention, Power Distance, Employee Turnover, Employee Productivity, Employee Training and Development, Knowledge Management, Remote Working, Inclusive Leadership, Employee Participation, Flexible Work Arrangements, and Organizational Culture.

    Teaching interests

    UNDERGRADUATE LEVEL

    Ahmed teaches undergraduate students several leadership topics including Strategy and Leadership, Leadership Practice, and Organizational Leadership. Ahmed also teaches topics including Business and Management, Event Innovation, Real-World Challenges, and Destination Planning and Management. Moreover, Ahmed teaches several HRM topics including HRM in a global context and managing people, productivity, and operations. Finally, he teaches home and international students the honurs project module, educating students the basics of writing a dissertation project and mastering quantitative and qualitative research methods.      

     

    POSTGRADUATE LEVEL

    Ahmed teaches master students topics including ethical resourcing. Mainly, Ahmed teaches them the capstone project module, where he teaches master students the basics of writing a master dissertation project and how to master quantitative and qualitative research methods. As for PhD, Ahmed currently supervises PhD students whose projects cover topics including HRM within tourism and hospitality.   

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 4 - Quality Education
    • SDG 8 - Decent Work and Economic Growth
    • SDG 9 - Industry, Innovation, and Infrastructure
    • SDG 12 - Responsible Consumption and Production
    • SDG 16 - Peace, Justice and Strong Institutions
    • SDG 17 - Partnerships for the Goals

    Academic qualifications

    Business and management, Doctorate, Transformational Leadership and Employee Innovative Behaviour in The Egyptian Travel Agents: A Mediation – Moderation Model, Plymouth Business School

    31 Oct 201920 Aug 2023

    Award Date: 9 Aug 2023

    Business and management, Other postgraduate qualification (e.g. PGCE, Postgraduate Certificate, Postgraduate Diploma), Masters Degree: Mediating Empowering Leader Behaviors in The Relationship Between Perceived Leader Integrity and Employee Voice - An Empirical Study on Travel Agents Employees in Egypt., Mansoura University

    25 Sept 201225 Jun 2017

    Award Date: 2 Feb 2017

    Business and management, First Degree, Bachelor Degree in Business Managament , Mansoura University

    25 Sept 200825 Jun 2012

    Award Date: 20 May 2012

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