Can you really get a good deal on Black Friday or is it all just clever marketing hype

Description

Hanne Knight joined John Acres live to discuss the deals and pitfalls consumers face during Black Friday, highlighting the importance of helping shoppers identify genuine value and avoid misleading offers. Representing Plymouth Business School, the discussion drew on academic expertise to support informed consumer decision-making and demonstrate how research can have real-world impact. The conversation explored how to shop more wisely online, what to look out for when assessing promotions, and why not all “deals” offer true savings.

Subject

Marketing advice