BBC Spotlight - Marketing Students Taught to Use Generative AI

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Students at the University of Plymouth are being taught how to use generative Artificial Intelligence (AI) to help them gain a "competitive edge" in their future careers. Dr Ben Siu, a lecturer in Business and Marketing, is teaching students how to use AI software that can automate tasks by generating text, images, sound, and video from internet data. He believes that AI will accelerate job processes and foster creativity.

Period25 Feb 2025

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  • TitleStudents learning AI to gain 'a competitive edge'
    Degree of recognitionRegional
    Media name/outletBBC
    Media typeTelevision
    Country/TerritoryUnited Kingdom
    Date25/02/25
    DescriptionStudents at the University of Plymouth are being taught how to use generative Artificial Intelligence (AI) to help them gain a "competitive edge" in their future careers. Dr Ben Siu, a lecturer in Business and Marketing, is teaching students how to use AI software that can automate tasks by generating text, images, sound, and video from internet data. He believes that AI will accelerate job processes and foster creativity.
    PersonsBen Siu
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